SEO Specialist for Developer Tools Website TryToolsNow

We are looking for an experienced SEO Specialist to help grow TryToolsNow organically and improve its visibility in Google and other search engines.

TryToolsNow is a free, privacy-first developer tools platform offering 40+ browser-based utilities, including JSON Formatter, JSON Validator, SQL Formatter, HTML/CSS/JavaScript tools, JSON/CSV/XML converters, Base64/JWT tools, UUID Generator, Regex Tester, QR Code Generator, and more.

We need someone who can build a practical SEO strategy specifically for a developer-tools website and increase organic traffic, rankings, and visibility for relevant search queries.

Key Responsibilities:

Perform comprehensive keyword research for developer tools and programming utilities.

Identify high-value, low-to-medium competition keywords and long-tail opportunities.

Optimize tool pages for on-page SEO, search intent, titles, meta descriptions, headings, URLs, and internal linking.

Develop an SEO content strategy around programming, developer utilities, JSON, API, coding, formatting, conversion, encoding, and related topics.

Analyze competitors and identify keyword/content gaps.

Improve technical SEO, including indexing, crawlability, structured data, Core Web Vitals, canonical URLs, sitemap, robots.txt, and page structure.

Build an internal linking strategy between tool pages and supporting content.

Provide recommendations to improve organic CTR and search visibility.

Track rankings, impressions, clicks, and organic traffic using Google Search Console and analytics tools.

Create a realistic 3–6 month SEO growth roadmap.

Ideal Candidate:

Proven experience with SEO for SaaS, developer tools, tech websites, or programming-related websites.

Strong understanding of technical SEO and on-page SEO.

Experience with Google Search Console and SEO research tools.

Ability to perform keyword research based on search intent rather than just search volume.

Understanding of how developers search for online tools and programming solutions.

Experience with content strategy and topical authority.

Strong analytical and reporting skills.

Important:

We are not looking for someone who simply provides generic SEO recommendations. You should be able to analyze the existing website, identify specific SEO opportunities, prioritize them, and explain how each change can contribute to organic growth.

Expected Deliverables:

Full SEO audit of TryToolsNow.

Keyword research and keyword mapping for existing tools.

Competitor and content-gap analysis.

On-page SEO recommendations.

Technical SEO recommendations.

Internal linking strategy.

Content/topic roadmap.

Prioritized action plan for the first 90 days.

Monthly SEO performance report.

Job Type:

Remote

Compensation:

Project-based

Delivery Time:

4 weeks

Budget:

$200

Category:

Digital Marketing

Required Skills:

Technical SEO, On-Page SEO, Keyword Research, SEO Audit, Google Search Console, Competitor Analysis, Content Strategy, Internal Linking, SaaS SEO, Developer Tools SEO

Contact Information:

Please apply with examples of previous SEO projects, preferably for SaaS, developer, programming, or technology websites. Include measurable results such as traffic growth, ranking improvements, or keyword gains